The Earth may be big, but it’s not endless — and neither are its resources. Yet almost everything our society makes is designed to be consumed and discarded.
We think it's time for a change
Nature itself is circular, full of cycles of transformation and regeneration that let us make the most of our resources again and again. At Kib, we're harnessing the power of circularity to design new ways to work with the planet, now and for years to come.
LINEAR SYSTEMS
Disrupt natural systems
Extract resources
Optimised for
now
now
1
2
3
CIRCULAR SYSTEMS
Embrace natural systems
Recycle resources
Optimised for
forever
forever
When you think of a farm, you probably picture massive fields with orderly rows of one type of crop.
When you think of a farm, you probably picture massive fields with orderly rows of one type of crop.
But our approach to circular growing relies on 'food forests': small plots of land—most are half the size of a football pitch—that have been densely and diversely planted with crops.
The advantages of Circular growing
Small farms
Big impact
livelihoods
And, because our commitment to circularity extends to everything we do, all our packaging is made from renewable materials that can keep circulating instead of going to landfill.
What grows around comes around
The way our food is grown matters. Choosing to support companies and farmers that invest in the future by creating circular food systems has an impact on what we’ll eat and drink tomorrow, next year, and beyond. Together, we can make every bite and every sip as good as the last.